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who we are
founded in 2017, bāsd is a canadian-born body care brand that brings a no-bs attitude to beauty.
we’re proud of our organic, plant-bāsd, vegan, and cruelty-free products that work with what your mama already gave you – because we believe you don’t need work, you need body care that works. simply put, our body care is bāsd on better – better ingredients, better packaging, and better for you.
at bāsd, we believe that to feel whole you need to feel all your emotions. that’s why our bold, naturally derived scents and silky-smooth sensations are designed to unlock a full body experience, opening us up to be more in touch with our feelings. to feel sexy. to feel empowered. to feel good in our own skin. to feel like our true selves. to feel all the feels. to feel free.
we set out on a mission to create a better option for clean, efficacious body care.
so, we made a body care line to care for your skin without compromising on quality or scent, and without all the bad stuff – parabens, sls & sles, colourants, mineral oil, you name it.
not only did we want to create products that worked, but we also wanted to create a brand that meant something to people. a brand that drives change, brings a sense of community, and allows all individuals to feel confident in their own skin.
we strive to be transparent, to use only ingredients we’re proud of, and to create a brand that celebrates, empowers, and nourishes all bodies.
^ founders ashley meston & phil lebeau
you are the only you on the planet.
you are powerful, vibrant, compassionate, and kind. we love that about you.
life is full of contradictions. full of challenges and wins, laughter and tears. like it or not, it comes at you like a train with no intention of stopping. but you know that, and you surround yourself with the things that allow you to feel. you feel the pain of loss, the joy of accomplishments, and the comfort of togetherness.
you have given yourself permission to feel free and to feel everything. you are powerful.
we hold back so much in our life, thinking how we might be perceived or how others will react. don’t be afraid. we love you when you feel your worst. we love you when you feel your best.
feel free to laugh out loud, smile with intent, cry, love, and demand better of everyone.
we are in this together and that togetherness allows us to feel free.
we get you. we got you.
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