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we’re just like you—strong, confident, sexy and resilient. we’re defined by what we do and how we show up every day. we want to be remembered for how we make people feel, instead of how the world thinks we should look. we’re proud of our organic, plant-basd, cruelty-free products that work with what your mama already gave you. because you don’t need work, you need no-BS body care that works.
show the world who you are. be comfortable in your own skin. we’re already proud of you, and you should be, too.
with basd, it’s good to be nakd.
^ founders ashley meston & phil lebeau
we surround ourselves with badass women every day—we were each raised by one, and we have been inspired by so many of them, both at work and at play. so we wanted to make a body care line to care for their skin without compromising on quality and scent, and without all the bad stuff. (of course our products can be used by all the phenomenal men out there, too.)
we strive to be transparent, to use only ingredients we’re proud of, and to create a brand that celebrates and nourishes all bodies. that means you, too, babe.