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digital marketing and ecommerce specialist - waterloo, ontario
we are looking for talented, driven individuals that possess a combination of technical aptitude and creativity to join our team as an experienced digital marketing and ecommerce specialist. priority will be given to individuals with an entrepreneurial spirit who develop side projects or businesses for fun. this may be showcased with a start-up you are working on, a mobile app you’ve built or a website that you're running personally or freelance. you love to be busy and in the middle of the action!
basd body care is a new brand built by former executives from vega, and we are past the test-and-learn environment and now working on expanding our presence. you will have a unique opportunity to work in a start-up environment with proven leadership and support that will help you thrive. we will make you responsible for ensuring the relevance, visibility and effectiveness of our web properties, and for creating and executing our digital promotions. we are highly results driven and goal-oriented, but focused on your success beyond the role.
create keyword, interest and contextually targeted pay-per-click advertising campaigns
daily measuring of paid traffic against profit performance, traffic quality and other relevant key performance indicators
monitoring, troubleshooting and optimizing campaign budgets, delivery and pacing
ad creation, placement and audience targeting
maintaining detailed knowledge of all digital ad platforms and track their performance and effectiveness against various marketing goals
analysis of traffic performance across device, market segment, creative cpc, cpm, ctr, traffic quality and quality score optimization
develop and recommend appropriate campaign strategies
initiate and carry out testing on traffic acquisition methods/models, landing pages and new traffic sources.
experience building adwords campaigns from the ground up: you’re an expert at understanding optimal account structure, match types, quality score, and generally how to organize campaigns to meet business objectives.
entrepreneurially minded: you are obsessive about seeking out opportunities to generate online revenue, crushing goals and developing new ideas.
you are passionate about internet marketing and have a pulse on industry trends.
you have extensive knowledge and experience with ad traffic networks, which may include google adwords, facebook advertising, instagram and amazon.com.
you have experience working in or on owned and third-party ecommerce platforms.
you must be proficient in ms excel and have hands-on experience with pivot tables.
proactive communication: you know that communication is key and you over-communicate with a focus on facts.
we move fast and things often change: you embrace this and see it as an opportunity to learn new skills.
you are not happy with status quo: you want growth and are driven to produce results.
you have an ability to work independently, time manage yourself and push yourself to own deadlines.
you have excellent organizational, multi-tasking and problem-solving skills.
you are motivated by ownership of your role and the ability to influence the organization.
you have the capacity to work some evenings and a few hours on weekends, monitoring and adjusting budgets and traffic performance.
please include a cover letter and resume. all applications will be kept confidential. showcase your talent, be creative and don’t be afraid to tell us how awesome you are and how badly you want this. we love entrepreneurially minded people and we won’t penalize you for having a vision and goals.
we thank all applicants for your interest in basd body care. only those applicants selected for an initial phone interview will be contacted.
basd body care cares about who you are. your gender, gender identity, deities, skin colour, marital status or disability don’t make a difference here. if you are smart, kind, progressive, humble and a hard worker, you belong here. bring your badass self -- we will embrace it and make every effort to celebrate with you.