nourish your badass body, starting from within.

founded in 2017, bāsd is a canadian-born body care brand that brings a no-bs attitude to body positivity. we’re proud of our organic, plant-bāsd, vegan, and cruelty-free wellness products.

originally getting our hands wet with body washes and lotions, the bāsd team made a pivot in 2023 to focus their purposeful work creating powdered supplements. our founders, ash & phil, wanted to maximize focus and be intentional with what really mattered to them. in fact, they've always known that what truly matters is on the inside. your inner confidence, beauty, and how you authentically feel. part of feeling your best, is consuming the best. what this means, is nothing out of our normal. we’re continuing to place our value on products that nourish, support and make you feel good in your skin. products that work with what your mama already gave you – because we believe you don’t need work, you need body care supplements that work. we strive to continue to be bāsd on better – better ingredients, better packaging, and better for you. better begins inside.  

at bāsd, we’re rooted in what’s real. opening ourselves up to challenging conversations, vulnerable moments, and allowing ourselves to deserve all the beautiful things life has to offer. we take care of ourselves, we take care of each other, we take care of our planet. our bodies are vessels that allow us to experience our max potential, and we strive to nurture it the best we know how. we aren’t perfect, but we are real. real bodies. real results. no filters.  

we're fun, but we don't f*ck around.

we embarked on a mission to shake up the game and give you a better choice for your health journey. picture this: clean, nutritious, and seriously tasty products that have your back.

we're not here to be the rebels of the industry – we're here to be your partners, cheering you on every step of the way. that's why we crafted a line of products that nourish you from the inside, saying goodbye to all the unnecessary stuff (we're talking additives, artificial flavours, dyes, sugar – you name it).

our goal wasn't just to create products that work magic but also to make sure our brand's soul reflects our stories and values. we want bāsd to be more than just a product on the shelf; we want it to be a brand that means something to you. a brand that sparks change, builds a community, and makes you feel awesome in your own skin.

we're all about keeping it real – transparent about what goes into our products, proud of every single ingredient. we're here to celebrate, empower, and nourish all the badass bodies out there.

join us in this journey because, hey, we're not just a brand; we're a family of rebels for the greater good!

here's to a fresh start and feeling amazing together,

- ash & phil (& teddy)